Social and Behavior Change Program Design


Tools from the SBC Working Group

Additional Resources

Partnership Defined Quality Monographs from 11 countries



The SBC Working Group contributes to improved maternal and child health outcomes by strengthening the capacity of CORE members to design and implement effective social and behavioral change strategies while documenting and disseminating valuable experiences.


Jennifer Weiss, Concern Worldwide

Amelia Brandt, Medicines for Humanity

Gillian McKay, GOAL

Click here to join the SBC working group.


These tools were created and/or disseminated by the SBC Working Group on various topics regarding the design, implementation, and evaluation of social and behavior change programs.

Partnership Defined Quality (PDQ):

Designing for Behavior Change (DBC):

Barrier Analysis:

Social and Behavior Change for Family Planning:

Care Groups:


Dr. Jane Vella, founder of Dialogue Education and Global Learning Partners (and CORE Group's 2012 Dory Storms Award Winner) wants to help you make your next meeting, training, or stakholder event a success. Jane also wants to help if you're feeling stuck in a particular adult learning design. Please contact Jane at

Additional Resources:

Book Reviews:

All of these SBC-related books were read and reviewed by members of the SBC Working Group.


  • Developed and presented 3 SBC Case Studies on SBC Working Group calls 
  • Hosted technical session on SBC in Emergencies
  • Collaborated with HC-3 initiative 
  • Participated in USAID Population-Level Behavior Change Evidence Summit 
  • Reviewed MCHIP SBC Technical Reference Materials 
  • Continued development of Make Me A Change Agent SBC Toolkit, in collaboration with TOPS


  • Mapped Quality Improvement approaches used in CORE Group Member organization and presented findings at the CORE Group Fall Meeting 2012.
  • Explored strategies to retain institutional memory/enhance knowledge management within an organization.
  • Began developing “Training the Change Agent” guide to help train CHWs.
  • Adapted the “Designing for Behavior Change” guide for use with multisectoral programs, with the TOPS project


  • Series of SBC Book reviews
  • Designing for Behavior Change Train the Trainers workshop (with TOPS/Agriculture)


  • Increased understanding and use of the PDQ approach to improve quality and use of health facilities through the PDQ TAG meeting and at the CORE Group Fall Meeting.
  • Increase understanding and use of social change processes through development of a SBC resource toolkit.
  • Explored findings related to community social norms and provided a list of recommendations that can promote positive nutrition outcomes.
  • Explored new use of technologies to maximize dissemination and learning of “Designing for Behavior Change” and conducted a five day training of trainers workshop for NGOs, USAID, and Peace Corp staff.


  • Performed an in-depth review on social change frameworks and began plans for the development of a social change toolkit.
  • Presented an Elluminate session on the newest Designing for Behavior Change curriculum. Elluminate Session: Powerful to Change Behaviors: Hand Washing with Soap
  • Conducted a meta-analysis to review Child Survival projects with a breastfeeding component to identify factors which make a difference between successful and less successful efforts to improve exclusive breastfeeding rates (most powerful to change).  The analysis process includes review of project documents and in-depth interviews with project staff.  Preliminary results of the analysis were presented at the CORE Spring Membership meeting. Efforts to Improve Exclusive Breastfeeding Coverage-Findings and Recommendations (2010)

  • The Partnership Defined Quality Technical Advisory Group drafted a monitoring and evaluation toolkit for PDQ, including indicators for community capacity. Eleven monographs of PDQ experiences were developed and distributed. The PDQ methodology was also featured in a well-attended presentation at the Spring CORE meeting. In addition, one intra-agency professional development PDQ M and E visit took place: Project Hope/Indonesia and SC/Pakistan went to Vietnam to help monitor SC/Vietnam’s PDQ implementation Save


  • Unveiled their new Designing for Behavior Change (DBC) curriculum. The curriculum is designed as six day training to build the capacity of NGO staff to plan, implement, monitor, and evaluate effective behavior change strategies. Based on the Academy of Educational Development's BEHAVE framework, the DBC curriculum has been tailored for field-based staff to include more tools, case studies, stories and examples. It also includes information on the Barrier Analysis approach and formative research and provides guidelines for selecting appropriate behavior change activities.
  • Held a one day technical advisory group meeting on on "Partnership Defined Quality" (PDQ), a methodology to improve the quality and accessibility of health facility services by involving the community in defining, implementing and monitoring the quality improvement process. PDQ practitioners from 15 countries shared their experiences, developed a preliminary list of essential programming elements, defined a draft list of process indicators, and wrote a series of country monographs on the use of PDQ.

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