• Strengthening the Message
• Presentation: Messaging
• Presentation: Research

Media Outreach Skills (part 1)

• Presentation: Media Outreach Skills part 1
• 1. Overview of Media Outreach
• 2. Timeline for Media Outreach
• 3. Developing Media Lists and Newsroom Contacts
• 4. Sample Media List
• 5. Media Contact Log
• 6. Do's and Don'ts of Media Pitching
• 7. Getting Your Event on the Daybook
• 8. Associated Press State-by-State Listing
• 9. News Advisory
• 10. Sample News Advisory
• 11. News Release
• 12. Sample News Release
• 13. How to Set Up Editorial Board Meetings
• 14. How to Write an Op-ed
• 15. Sample Op-ed
• 16. How to Write a Letter to the Editor
• 17. Sample Letter to the Editor
• 18. Pitching TV and Radio Public Service Announcements
• 19. Creating an Audio Bite Line for Local Radio Stations
• 20. Tips for getting on the air
• 21. Staging a Successful Media Event
• 22. Recommended Event Supply List
• 23. How to Track Media Attendance at Your Events
• 24. Media and Organization Sign-In Sheet
• 25. Resource List

Media Outreach Skills (part 2)

• Presentation: Media Outreach Skills part 2
• Media Training Tips