• What are the underlying assumptions for Element 3?
• Where is Element 3 crucial?
• How does Element 3 differ from other community programs?
• What types of materials are available?

What are the underlying assumptions for Element 3?

• Community input into the design and delivery of local communication and behavior change strategies (when complemented by national or district strategies) will have the greatest effect on influencing behavior change

Where is Element 3 crucial?

• In all areas where promotion of the key family practices (preventive and curative) will result in improved child health through:
  • Enhanced physical growth and mental development
  • Prevention of disease
  • Appropriate home care
  • Appropriate care-seeking behavior

How does Element 3 differ from other community programs?

• More systematic approach to integrated promotion of different behaviors
• Better "support-a-vision" systems that combine supervision and empowerment
• Greater community input into the selection of behaviors to be promoted
• Link to IMCI implementation in facilities
• Introduction of innovative strategies such as Positive Deviance

What types of materials are available?

• Designing for Behavior Change is a product of CORE's Social and Behavior Change Working Group, 2008 edition. The training materials build on AED's BEHAVE framework.

• CORE Diffusion of Innovations Series: Barrier Analysis: A Tool for Improving Behavior Change Communication in Child Survival and Community Development Programs. Food for the Hungry, 2004.

• Positive Deviance/Hearth: Resource Guide for Sustainably Rehabilitating Malnourished Children is a product of CORE's Nutrition Working Group, 2003. Facilitator's guide available in English, Spanish, French, Portuguese, and Bahasa Indonesian.

• Guidelines for Developing Home-Based Reminder Materials: Helping Families Save Sick Children, Project HOPE, AED/CHANGE Project, 2004.

• Participatory Community Planning for Child Health: Implementation Guidelines, USAID/BASICS, 1999.